If , like me , you are a fan of great design, then you will appreciate the cleverness on offer at a current exhibition in New York which focuses on the solution of social problems through smart urban design. This is very practical, low cost architecture using locally available materials. “The exhibition has 11 projects […]
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1000 True Fans
If you had a direct online sales channel – how many fans or customers do you really need ?
Melbourne Bike Share is a dud : Helmet laws to blame
By Andrew Leunig on October 15, 2010 in Blog, Business Issues, Case Studies, Communication, Insights, Life Balance
Bike Share Programs seem to be taking off across the world, except in Melbourne. The problem appears to be compulsory helmet laws.
Videos that Stick : The Girl Effect
By Andrew Leunig on October 14, 2010 in Blog, Business Issues, Business Models, Communication, Insights
The ability of a video clip to go “viral” and have sustained ability depends upon its ability to “stick”. This clip is “made to Stick”.
The Tipping Point : How Little Things Can Make a Big Difference
By Andrew Leunig on October 9, 2010 in Belief Systems, Blog, Book Reviews, Business Issues, Business Models, Business Types, Communication, Development, Early Stage, Fast Growth, Insights, Learning and Growth, Muse, Online, Personal Effectiveness, Personal Improvement, Service, Strategy
By Malcolm Gladwell ISBN 0316346624 This is the book that brought Malcolm Gladwell to global prominence. He is a brilliant observer and his unexpected insights are extremely powerful. I first read this book several years ago and it really changed the way I look at many things. I reread it in the last few months […]
The Fortune at the Bottom of the Pyramid : Eradicating Poverty through Profits
By Andrew Leunig on October 7, 2010 in Blog, Book Reviews, Case Studies, Early Stage, Insights, Leadership, Online, Strategy, Uncategorized
About 4 Billion people exist on less than $2 per day. They are at the Bottom of the Pyramid. This fantastic book examines businesses that survive and propser servicing these markets. These markets are a pressure cooker of Business Model Innovation and some time soon one of these businesses will be iin the West and […]