Archive | Insights

Made to Stick: Why Some Ideas Survive and Others Die

This book examines the concept of idea “stickiness”, that is why some ideas are unforgettable and others aren’t. The authors boil it down to 6 key principles. If you are more than 20 years old – you are probably making a mess of your communication because of “The curse of Knowledge”. All this and more.

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Moneyball: The Art of Winning an Unfair Game

This is a story about superior insight constructed around a Baseball story. Michael Lewis tells the story of how Billy Beane, general manager of Oakland Athletics, could for several years win more games than anyone else with a team payroll a fraction of the majors.

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Bicycle Share Programs

Bicycle share programs are growing quickly around the world. They are pitched at short point-to-point travel and designed to fill in “the last half-mile” of public transport. Just perfect to get from the train station to the office. The Vélib’ in Paris has about 120,000 trips per day, so on average each bike is used […]

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