Tipping Point ? : Amazon e-books outsell hardbacks

Amazon announced this week that in the last quarter it sold more e-books than hard-backs. In fact they sold 143 Kindle books for every 100 hardcover books. That accelerated in the past month, when the ratio jumped to 180 e-books for every 100 hardcovers.
They also advised the market that sales growth rate of their Kindle Readers had tripled since it lowered the price from $259 to $189 this month in response to the success of Apple’s iPad.
It looks like both technologies are moving along to the steeper part of the diffusion of innovation slope. A common e-book price seems to be about USD $11, compared to about $15 (plus S & H). Interestingly the typical Amazon paperback price is about $9 (plus S & H) !!

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