1000 True Fans

Proposition :

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.”

discuss !

This is a really interesting proposition advanced by Kevin Kelly’s post : 1,000 True Fans

As I said – an interesting proposition. Now I’m not sure whether 1,000 is the right number, but it is the idea, the concept that is important.

The business model proposed is a direct communication and sales channel via the web to those 1,000 fans. Product plus services and experiences (e.g. gigs)

Kelly proceeds:

“This small circle of diehard fans, which can provide you with a living, is surrounded by concentric circles of Lesser Fans. These folks will not purchase everything you do, and may not seek out direct contact, but they will buy much of what you produce. The processes you develop to feed your True Fans will also nurture Lesser Fans. As you acquire new True Fans, you can also add many more Lesser Fans.”

What is the number of “true fans” that you need to make a living, or for your business to achieve your goals?

Perhaps you need to think about it!

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