Bike Share Programs seem to be taking off across the world, except in Melbourne. The problem appears to be compulsory helmet laws.
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Andrew Leunig’s Blog
Simple Proven Weight Loss Strategy : Zero Cost
Medically proven, zero cost waste reduction method. No crazy diets, no crazy exercise regimes.
Videos that Stick : The Girl Effect
By Andrew Leunig on October 14, 2010 in Blog, Business Issues, Business Models, Communication, Insights
The ability of a video clip to go “viral” and have sustained ability depends upon its ability to “stick”. This clip is “made to Stick”.
The Tipping Point : How Little Things Can Make a Big Difference
By Andrew Leunig on October 9, 2010 in Belief Systems, Blog, Book Reviews, Business Issues, Business Models, Business Types, Communication, Development, Early Stage, Fast Growth, Insights, Learning and Growth, Muse, Online, Personal Effectiveness, Personal Improvement, Service, Strategy
By Malcolm Gladwell ISBN 0316346624 This is the book that brought Malcolm Gladwell to global prominence. He is a brilliant observer and his unexpected insights are extremely powerful. I first read this book several years ago and it really changed the way I look at many things. I reread it in the last few months […]
The Fortune at the Bottom of the Pyramid : Eradicating Poverty through Profits
By Andrew Leunig on October 7, 2010 in Blog, Book Reviews, Case Studies, Early Stage, Insights, Leadership, Online, Strategy, Uncategorized
About 4 Billion people exist on less than $2 per day. They are at the Bottom of the Pyramid. This fantastic book examines businesses that survive and propser servicing these markets. These markets are a pressure cooker of Business Model Innovation and some time soon one of these businesses will be iin the West and […]
Made to Stick: Why Some Ideas Survive and Others Die
By Andrew Leunig on October 7, 2010 in Blog, Book Reviews, Communication, Insights, Learning and Growth, Personal Effectiveness
This book examines the concept of idea “stickiness”, that is why some ideas are unforgettable and others aren’t. The authors boil it down to 6 key principles. If you are more than 20 years old – you are probably making a mess of your communication because of “The curse of Knowledge”. All this and more.