My core business is not weight loss, but this may be useful.
The Economist Reports that :
“A team led by Brenda Davy of Virginia Tech has run the first randomised controlled trial studying the link between water consumption and weight loss. A report on the 12-week trial, published earlier this year, suggested that drinking water before meals does lead to weight loss. At a meeting of the American Chemical Society in Boston this week, Dr Davy unveiled the results of a year-long follow-up study that confirms and expands that finding.”
“Moreover, the effect seems to be long-lasting. In the subsequent 12 months the participants have been allowed to eat and drink what they like. Those told to drink water during the trial have, however, stuck with the habit—apparently they like it. Strikingly, they have continued to lose weight (around 700g over the year), whereas the other participants have put it back on.
Why this works is obscure. But work it does. It’s cheap. It’s simple. And unlike so much dietary advice, it seems to be enjoyable too.”
I have started – doesn’t seem to be much downside to this one !
(But how to make money from this insight ???)