This book examines the concept of idea “stickiness”, that is why some ideas are unforgettable and others aren’t. The authors boil it down to 6 key principles. If you are more than 20 years old – you are probably making a mess of your communication because of “The curse of Knowledge”. All this and more.
Archive | Insights
Moneyball: The Art of Winning an Unfair Game
By Andrew Leunig on October 7, 2010 in Belief Systems, Blog, Book Reviews, Business Issues, Business Models, Case Studies, Insights, Personal Improvement, Strategy, Teamwork, Turnarounds
This is a story about superior insight constructed around a Baseball story. Michael Lewis tells the story of how Billy Beane, general manager of Oakland Athletics, could for several years win more games than anyone else with a team payroll a fraction of the majors.
Bicycle Share Programs
By Andrew Leunig on October 7, 2010 in Blog, Business Funding, Business Models, Case Studies, Fun, Insights, Lifestyle, Other Funding Sources, Other Stuff, Technology, Travel
Bicycle share programs are growing quickly around the world. They are pitched at short point-to-point travel and designed to fill in “the last half-mile” of public transport. Just perfect to get from the train station to the office. The Vélib’ in Paris has about 120,000 trips per day, so on average each bike is used […]
Tipping Point ? : Amazon e-books outsell hardbacks
By Andrew Leunig on July 23, 2010 in Blog, Business Models, Business Types, Insights, Online, Technology
Amazon is now selling more E-Books than hardcovers. E-book prices are on a par with paperback prices !
Wiki – what the ?
What is a wiki and how they are being used as collaboration tools
Wikinomics – How mass collaboration changes everything
By Andrew Leunig on July 26, 2009 in Blog, Book Reviews, Business Issues, Business Models, Communication, Insights, Other Stuff, Strategy, Teamwork, Technology
Ever wanted to harness the spare time of people that you have never met to create value ? Seriously ?