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Made to Stick: Why Some Ideas Survive and Others Die

This book examines the concept of idea “stickiness”, that is why some ideas are unforgettable and others aren’t. The authors boil it down to 6 key principles. If you are more than 20 years old – you are probably making a mess of your communication because of “The curse of Knowledge”. All this and more.

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Moneyball: The Art of Winning an Unfair Game

This is a story about superior insight constructed around a Baseball story. Michael Lewis tells the story of how Billy Beane, general manager of Oakland Athletics, could for several years win more games than anyone else with a team payroll a fraction of the majors.

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