This book examines the concept of idea “stickiness”, that is why some ideas are unforgettable and others aren’t. The authors boil it down to 6 key principles. If you are more than 20 years old – you are probably making a mess of your communication because of “The curse of Knowledge”. All this and more.
This is a story about superior insight constructed around a Baseball story. Michael Lewis tells the story of how Billy Beane, general manager of Oakland Athletics, could for several years win more games than anyone else with a team payroll a fraction of the majors.
Some things can be rushed. Often it is better to just adapt solutions that fit with how people are already working.
What is a wiki and how they are being used as collaboration tools
Ever wanted to harness the spare time of people that you have never met to create value ? Seriously ?