About 4 Billion people exist on less than $2 per day. They are at the Bottom of the Pyramid. This fantastic book examines businesses that survive and propser servicing these markets. These markets are a pressure cooker of Business Model Innovation and some time soon one of these businesses will be iin the West and […]
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First Observe, then implement
Some things can be rushed. Often it is better to just adapt solutions that fit with how people are already working.